http://www.green-living.com/
It was interesting to hear the history of the store. The business recently relocated from a larger, more expensive space in Lakewood to their current location in the Design District. According to our tour guide, the store's revenues plummeted during the housing downturn in 2009, which required the owner's to refocus and streamline their strategy. Fortunately, the business survived the economic downturn and now appears to be poised for growth into the future as green products become more in-demand and viable.
The store's struggles during the economic downturn does bring up an interesting debate about whether green or sustainable products will lose their demand during economic hardships. Would opening a business in the green or sustainable realm open up a business owner to increased uncertainty during times of economic turbulence? Are green products considered premium products and therefore viewed by potential consumers as dispensable in times of economic trouble? I don't have a specific answer to these questions at this point but it does bring up an important point to consider for potential green entreprenuers..
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